The Pawscout Smarter Pet Tag revolutionizes the traditional metal tag, that has not changed in over two hundred years, with cutting-edge Bluetooth Technology optimized for pets. The Pawscout Tag works in conjunction with the Pawscout App, empowering all pet lovers to locate nearby groomers, parks, and other pet-friendly locations, to create detailed pet profiles (with health and behavioral issues), and to enlist the aid of the rapidly-growing Pawscout community to find lost pets. The Pawscout App provides additional benefits to purchasers of the Pawscout Smarter Pet Tag, including virtual leash and pet and walk tracking.